Unlimited & Effective Language Communication

Interpreting encompasses spoken or signed language communication to convey a message from the source language speaker or writer, into the target language.

Several types of interpreting:

1. simultaneous – known as conference interpreting, the interpreter speaks simultaneously with the speaker to convey the message to the speakers of other language.
2. consecutive – the interpreter listens to the source language of one or multiple speakers and, after a sentence or a part of the speech has finished, reproduces the speech in the target language for the audience. Usually, one summarizes the original sentences or conveys essential information.
3. chuchotage – the interpreter sits or stands next to a small target-language audience whilst whispering a simultaneous interpretation of the matter at hand; this method requires no equipment, but may be done via a microphone and headphones, as per participants’ wishes.

Standard units for interpreting are an hourly or daily rate.

Localization includes the translation and adaptation of cultural, linguistic, and other elements to local standards. It is the process of localizing all product- or service-related content for foreign target markets.

To the target audience, this content will both appear native and convey the message of the foreign market, as well as evoke the same reaction as native content. Content localization is a vital process for global outreach.

A global content strategy is a framework that consists of planning, creating, distributing, and managing product or service-related content for global outreach. This involves preparing all the content to focus on target audiences not familiar with the source language.

Standard unit for localization is a word.

Copywriting is a very complex process of writing some kind of material intended for publication. In fact, it means writing a text for the purpose of advertising or other forms of marketing. The product, called a copy or a sales copy, is a written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. The difference of copywriting from other forms of writing is in its intent. Copywriting aims at selling something.

There are five main types of copywriting: print, outdoor, online, broadcast, branding.

Standard unit for localization is an hour.

Proofreading is a very complex process based on correcting misspellings, incorrect/missed punctuation, and inconsistencies. Editing is a process based on correcting misspellings, incorrect/missed punctuation, inconsistencies, and eliminating issues at the core of writing, like sentence construction and language clarity. Thorough editing improves the readability, clarity, and tone of the text. An editor scrutinizes and “polishes” the text for a smooth narration. Proofread/edited text has to comply with the grammar, syntax, as well as with the lexical and stylistic rules of the standard target language which is based on official prescriptive and descriptive grammar books and dictionaries.

Our service of proofreading comprises of:

1. a) correction by a native speaker with a linguistic degree in target language, who is also a native speaker of that language
2. b) quality assurance check of target text by QA tools (Verfika, Xbench, ErrorSpy)

Standard units for proofreading/editing service are a target word or an hourly rate (1500 words per hour).

Linguistic consultation

Linguistic consultation service consists of providing expert linguistic opinion based on target language standard. This service is in fact a complex procedure of linguistic-choices explanations in order to obtain a higher quality of the localized content. During the creation of linguistic consultation, the elements of standard language, culture, as well as sociolinguistic elements are taken into consideration.

Linguistic consultation is based on grammar and orthography, on syntactic, lexical and stylistic rules of the standard target language, in accordance with official prescriptive and descriptive grammar books and dictionaries.

Standard unit for linguistic consultation is an hour.

SEO

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP).

Standard unit for SEO is an hour.

DTP

Desktop publishing/page layout service includes the use of digital graphic design tools to arrange a translation text so that the final result is perfectly adapted to the type of document presented to the end users or readers.

This service involves adjusting, creating, designing and enhancing your materials, so that they are visually compelling and tailored to the target market. During the process, images, charts, diagrams and tables are processed in order to maintain the format and structure of your original file.

Standard unit for DTP is an hour.